Goodmail systems® and Certified Email In the News
August 2008
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Goodmail Announces 500% Increase in Email Marketing Volume
Goodmail Systems, creator of CertifiedEmail, recently announced that a record 2.3 billion CertifiedEmail messages were sent in July – a 500% increase in monthly volumes since January...Goodmail’s clients are reporting serious increases in open rates and click-throughs. | Adotas.com
- Peter Horan on email's role in the future of advertising
Following his recent career move, Goodmail's new CEO chats with iMedia about why he left IAC, the opportunities he sees at his new company and the vital importance of restoring trust in email marketing. In May, Peter Horan took the helm as the new CEO of Goodmail Systems. An industry veteran with decades of leadership experience, Horan joined the company following a 16-month stint as CEO of IAC Media and Advertising, where he oversaw big-name industry properties including Evite, Pronto, Citysearch and Ask.com... | Joe Kutchera, iMedia Connection
July 2008
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Trust is the key to e-mail marketing excellence
There's no doubt that e-mail occupies a growing role in marketers' plans and programs — the DMA recently revealed that it is now the most widely used direct marketing channel — but despite its unique ability to cultivate one-to-one customer dialogs and off-the-charts ROI, it still doesn't get anywhere near the respect that other media do. | Jordan Cohen (Sr. Director of Public Relations at Goodmail), special feature to DMNews
- Inbox Insider: Spammers use legitimate servers to sneak into inboxes (Goodmail mentioned)
No one can say that spammers aren't innovative. Every week, they seem to come out with a new way to scam people. According to Commtouch, one of this week's spam tactics is sending e-mail purporting to be from Canadian pharmacies... Goodmail also offers a pay-for-play system that lets marketers who adhere to best practices and have low complaint rates get certified to send e-mail that goes past spam filters. | Dianna Dilworth, DMNews
- Blue Ribbon Envelope Icon for Certified and Targeted Email Marketing
DotMailer has announced yet another important association to offer unique email marketing solution to their clients for better email marketing and communication. Now they can offer highly trusted Goodmail CertifiedEmail solution to their clients. Tink Taylor, Business Development Director of dotMailer said that "By bolstering deliverability, the launch of CertifiedEmail, will ensure that legitimate senders can differentiate themselves in the inbox and that email marketing campaigns are not consigned to spam folders". He also added, "By working with senders that can demonstrate compliance with best email practices, CertifiedEmail will help raise industry standards and enable companies to track the potential increases in ROI on emails that include this CertifiedEmail icon." | Greg Bown, EmailSherpa.com
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StubHub's E-Mail Ticket To Ride
Ticket vendor StubHub has relied on e-mail and its biweekly e-mail newsletter as a primary marketing channel since its founding in 2000, and even more so since it was acquired by eBay last year. However, as much as 30% of StubHub's e-mails sent to people who were subscribers were getting blocked by spam filters, as were the links and images contained in the newsletter. StubHub needed a system that could push these e-mails and newsletters past its subscriber's filters and allow the images and links to be seen, even in preview panes... | BrandWeek
- Tripolis Solutions introduceert CertifiedEmail, Extra garantie op aflevering van email
Email service provider (ESP) Tripolis gaat voor zijn klanten CertifiedEmail van Goodmail Systems inzetten. Daarmee is Tripolis een van de eerste Nederlandse ESP’s die CertifiedEmail levert. Dankzij deze samenwerking krijgen verzenders van mailings een extra garantie op een veilige en betrouwbare aflevering van hun berichten.... | persberichten.com
- Goodmail: Video-in-Email the Next Goldmine
Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to reach a targeted group of engaged customers. However, you do run the risk of some of your messages getting lost, falling through the cracks or getting spammed. E-mail marketer Goodmail, has gone to great lengths to ensure deliverability — and the company’s clients say its results speak for themselves. Albert Lee of StubHub said “Goodmail’s CertifiedMail is one of the best solutions we’ve encountered that’s dedicated to resolving the most common challenge email marketers face — deliverability. Their proactive approach to addressing the problem was not only easy to implement, but helped us overcome our deliverability issues, including AOL blocking, almost immediately. Unlike other solutions that leave you unsure about what needs to be adjusted in the content, Goodmail’s main focus is one thing: get their clients’ emails into the inboxes of their customers... | Adotas
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For StubHub, Certified E-mail is the Ticket
StubHub decided to test CertifiedEmail, a token-based, paid e-mail solution offered by Goodmail. After signing on with Goodmail, StubHub saw e-mail delivery and response improve greatly, said Lee. StubHub conducted a side-by-side test in December, running one version of an e-mail campaign that doesn't use Goodmail with one that did. The result was a 26 percent lift in open rates and a 17 percent lift in ticket orders. Once it implemented CertifiedEmail more widely, StubHub also enjoyed a 36 percent increase in sales that could be directly attributed to its use of CertifiedEmail. "The best part is we basically didn't get any AOL blocking at all," said Lee. "We can now successfully deliver to our AOL customers." | Fred Aun, The ClickZ Network
- National Geographic uses e-mail to measure trust
National Geographic is not just about exotic animals and world cultures. The brand is also associated with e-mail best practices. | Dianna Dilworth, DM NEws
- Is the future of email marketing certified?
Goodmail Systems' Senior Director of Industry Relations, Jordan Cohen, suggests that if receivers can be sure of the authenticity and safety of the incoming message, then "...ISPs are going to be able to make the consumer email experience a much richer one than exists today." | Mark Brownlow, Email Marketing Reports
- Email certification: the options
Mark Brownlow, Email Marketing Reports
June 2008
- StubHub increases sales through improving e-mail deliverability
Online ticket marketplace StubHub has begun sending CertifiedEmail in a move to help increase its deliverability rate. The online ticket marketer was having problems with delivery to AOL e-mail addresses. Even though the firm regularly cleanses its list through its e-mail service provider Responsys, the firm still had issues with bounces. “We were having issues with spam complaints and bounces in deliverability, and we wanted to get through to our customers so we decided to test sending CertifiedMail against our regular mailing,” said Albert Lee, e-mail marketing manager at StubHub. | Dianna Dilworth, DMNEws
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Banish Those Pesky Spam and Phishing E-mails That Clog Up Your Inbox
StubHub had a problem. Because of spam blockers at Internet service providers, a lot of e-mails sent to customers weren't getting through. So the San Francisco online ticket seller started using a service from e-mail company Goodmail Systems that basically certifies e-mail. “We saw an increase in open rates, an increase in ticket sales, postings, everything,” said Albert Lee, the e-mail production manager at StubHub. | Donna Fuscaldo, FoxBusiness.com
- Video Ads Coming To Your E-Mail Box
Goodmail, a startup in Mountain View, does just what the name implies--it certifies e-mail. When you see Goodmail's signature blue ribbon on a message, it's meant as a sign that the message is genuine. Goodmail works with several of the big e-mail senders--AOL, British Telecom and Yahoo--on behalf of legitimate businesses whose customers have asked to receive information. It places a token on each message that the ISP decodes before sending it on. Images and links are intact when the message arrives. | Deborah Gage, SFGate.com
April 2008
- (Goodmail mentioned) Clean Data Key to Email Marketing
Goodmail is offering "Certified Email" that is delivered with an icon showing that the sender should be trusted. Certifying email can reduce rejections or accidentally banishing senders into the junk mail abyss. | John Gartner, Marketing Shift
- (Goodmail mentioned) Deliverability Part II: Services that help you reach the inbox
CertifiedEmail Paper Suppression (CertifiedEmail PS). Announced last month by Goodmail Systems, this new class of e-mail provides electronic proof that e-mails were delivered and received. This means that companies can send sensitive transactional messages to customers without having to spend money at the post office. In addition, because the service takes a digital signature, it actually verifies the content of the e-mail. | Karen J. Bannan, B-to-B Magazine
- (Goodmail mentioned) Anti-virus software isn't the only computer security tool
Mike Saign smelled something fishy about the e-mail he received — purportedly from an eBay auctioneer — accepting his lowball offer for a high-end golf club. | Byron Acohido, USA Today
- (Goodmail Quoted) Tax Time: Phishing Scams and Schemes
The Internal Revenue Service reports that 30,445,000 tax returns were filed electronically in 2007, with online filings outnumbering paper returns by more than 5 to 1. And as the buzz surrounding online filing increases, so do the odds of getting scammed. As taxpayers wait for their refund checks, they need to be extra vigilant that any notices they receive about their tax returns actually come from the IRS. Phishing scams abound that mimic IRS notices to try to get bank account and other personal information from taxpayers who can easily become victims. | Phillip Brett, Information Today
- New MAAWG Paper Details Email Authentication Practices to Help Industry Reduce Spam and Protect Brand Identity
Setting the stage for a better understanding of sender authentication as a technology to combat junk email, the Messaging Anti-Abuse Working Group (MAAWG) has released a new white paper describing the practice as a foundation for protecting legitimate Internet mail. etquot ;Trust in Email Begins with Authenticationetquot ; provides an overview of the technology by focusing on the standardized mechanisms in general use today, Sender Policy Framework (SPF), Sender IDentification Framework (SenderID), and DomainKeys Identified Mail (DKIM). | MAAWG Press release
March 2008
- Goodmail Launches E-Mail Proof-of-Delivery Service
mail certification firm Goodmail Systems yesterday announced a new service that allows businesses such as insurance firms, financial institutions and healthcare companies to have proof electronic messages were delivered. Dubbed CertifiedEmail Paper Suppression, or CertifiedEmail PS, the service constitutes legal proof messages such as changes to credit terms, billing policies or delinquency notices have been served, according to Goodmail. | Ken Magill, Direct Magazine
- (Goodmail Quoted) 4 ways to safeguard personal information online
As Internet criminals grow smarter and sneakier, it's increasingly difficult to keep your credit card and personal information safe. If you don't take basic steps to protect your information, you may find yourself a victim of fraud or identity theft. | Emily Starbuck Gerson, CreditCards.com
- (Goodmail Mention) A Long March for Yahoo E-Mail
When spammers change their tactics, so do e-mail providers. Those changes can cause hiccups in deliverability, and temporarily slow the time it takes for mail to get from a sender to a recipient. For Yahoo Mail, a recent hiccup lasted from late February through most of March. Deliverability became a problem as early as late February, according to Risher. The problem became evident by the first few days in March. Some had success with Goodmail's CertifiedEmail. | Enid Burns, ClickZ
- Should I use an e-mail certification or accreditation service?
The topic of certified/accredited e-mail spawns a tremendous amount of debate any time it’s discussed...E-mail marketing has not been overtaken by tolls and postage. Smart marketers have recognized that certified/accredited e-mail can be another useful tool. | B-to-B Magazine
- (Listrak Press Release) Listrak Partners with Goodmail to Improve Clients' Email Program Results with CertifiedEmail
Leading email marketing service provider offers customers ability to send Goodmail CertifiedEmail messages. Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it has partnered with Goodmail Systems®, creator of CertifiedEmail™, the industry's standard trusted class of email, in order to offer its clients the ability to send CertifiedEmail messages through Listrak's solution. Goodmail's solution assures that 100% of a sender's email messages are delivered to consumers' inboxes and eliminates the threat of being filtered, blocked, or delivered to the junk mail folder. It also offers additional benefits of delivering messages with links and images turned on by default and marking messages with a special blue-ribbon envelope icon to show recipients that the message has been certified legitimate and is, therefore, safe to open. Listrak's experts are also available to lead clients through the accreditation process if needed.
February 2008
- (Goodmail Mention) Authentication and Online Trust Alliance Announces Summit 2008; Approves Board and Chair Positions
Today, the Authentication and Online Trust Alliance (AOTA) announced its upcoming AOTA Online Trust Summit being held in Seattle, WA, on June 4 and 5. Further, AOTA announced the results of its board of directors election and the 2008 committee chairs. Dsvid Atlas, Sr. VP of Goodmail elected co-chair of Communications.
- Is email certification an answer
Major ISPs like AOL and Yahoo are doing what they can to make sure that their users don’t get spam. Of course they block a lot of legitimate email as well. | Duct Tape Marketing Blog
- Benefits of Brand and Consumer Protection Realized through Email Authentication
Today, the Authentication and Online Trust Alliance (AOTA) announced that adoption of email and domain authentication has reached its tipping point, exceeding 50% in several key metrics. | SDA Asia
- Managing brand through email authentication
Adoption Reaches Tipping Point; Authentication and Online Trust Alliance Issues Call for Compliance
If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages. | Kristina Knight, BizReports
- (Goodmail Quoted) Powerful New Antiphishing Weapon DKIM Emerges
There's a new gun in town, and some of the Internet's most powerful companies -- including Yahoo, Google, PayPal and AOL -- are brandishing it in the ongoing battle against e-mail fraud. | Carolyn Duffy Marsan, Network World
January 2008
- (AOTA Release) Leading Companies & Non-Profits Realize the Benefits of Brand and Consumer Protection Through Email Authentication
Adoption Reaches Tipping Point; Authentication and Online Trust Alliance Issues Call for Compliance
Tthe Authentication and Online Trust Alliance (AOTA) announced that adoption of email and domain authentication has reached its tipping point, exceeding 50 percent in several key metrics. AOTA research highlights the top Fortune 500 and Internet retailers who have realized the business value of protecting consumers and their brands from forged email and phishing ploys
- (Goodmail Mention) Think You’ve Mastered E-mail? 5 New Questions You Need to Ask
E-mail is evolving. As you lay the groundwork for your 2008 plans, here are questions that will challenge and affect your planning.. Content filters or reputation - which is most important? You can manage your reputation on your own by embracing best practices, gaining clear permission and developing a good e-mail infrastructure. Or you can elect to work with reputation-management systems such as Goodmail Systems’ CertifiedE-mail. | Reggie Brady, eMarketing and Commerce
- (Goodmail Mention) Acxiom Digital Selects Message Systems Delivery Manager, Partnership Further Extends Acxiom Digital's Market Leadership by Enabling Clients to Leverage Authentication Protocols Such as DKIM
Acxiom Digital chose Message Systems Delivery Manager for its advanced email deliverability functionality, including sophisticated receiver-specific sending controls and support for leading third-party reputation partners such as GoodMail as well as the latest authentication protocols such as Domain Keys and Domain Keys Identified Mail (DKIM). Delivery Manager also features the high-volume scalability necessary to meet Acxiom Digital's growing business. | CNNMoney.com
- (AOTA Release) Authentication and Online Trust Alliance Urges Adoption of Extended Validation SSL Certificates to Enhance Online Safety
Today, the Authentication and Online Trust Alliance (AOTA) announced its endorsement of Extended Validation SSL certificates, an emerging standard to help verify site identity and increase consumer confidence in ecommerce and ebanking. The new set of business process standards are designed to further validate the identity of a Web site owner, increasing consumer protection from fraudulent and deceptive Web sites.
- (AOTA Release) AOTA Forms Online Trust Ecosystem to Combat Internet Abuse
Today, the Authentication and Online Trust Alliance (AOTA) announced the newly appointed members of its board of directors and advisors as another positive step toward improving the online trust ecosystem. The nonprofit’s new structure and experienced leadership will provide value to the financial services and e-commerce industries as well as to businesses of all sizes. Since inception in 2004, AOTA has become a leading advocacy organization, inclusive of the entire Internet ecosystem. AOTA, its member companies and affiliates, represent over one million business and 500 million users worldwide.
- (Goodmail Quoted) Connecticut governor Rell mulls opt-out registry
Governor M. Jodi Rell of Connecticut, motivated by complaints she has received about online search engines that list names, addresses and telephone numbers as well as age, place of work and other personal data, is in the process of developing a legislative package to create an opt-out registry for online personal data. Still, the industry is listening to what the governor is saying. “We as an industry need to take a step back and look at what is happening here that is causing this consumer angst,” says David Atlas, SVP of worldwide sales and marketing at Goodmail. “I'm not putting blame on marketers, but as we are still in the Wild West in online advertising, we need to take action when there is concern.” | Dianna Dilworth, DMNews
- (Goodmail Quoted): Feds bring charges against alleged spam ring
The defendants are being accused of executing botnet attacks that hijacked unsuspecting computers into sending illegal spam. The spam was allegedly sent as part of a "pump and dump" scheme aimed at inflating the stock price of certain Chinese companies. According to Atlas, it is important for the US government to be involved, as fraudulent activity online can mess up legitimate commerce. | Dianna Dilworth, DM News
See the rest of the 2007 news in the 2007 archive.
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